I’d have to say that this is one of my favorite campaigns to work on. Not because of all the free sample food, rather the opportunity to work on a cool interactive email piece.
Here’s How it Went
-Brann’s sends out an email blast to existing customers urging them to stop eating boring food,
and start enjoying 2 for $12.99 meals at Brann’s.
-These customers are then given 2, free beverages if they pass the news on to their friends using a fun “Madlibs” style interactive email template.
Given choices like:
Stop sitting around in your
A. Undies B. Jammies C. Birthday suit
,eating
A. Mystery casserole B. Cereal out of whipped-cream tub C. Gas station burritos, etc.
They could then send the email to friends, and so on …
Campaign Highlights
Interactive email
In-store banners
OOH billboards
130+ coupons for free soft drinks redeemed