Raised on traditional advertising, Love My Credit Union Rewards was one of my first omni-channel campaigns to include Social Media. In my position as Sr. Copywriter, I helped to concept each promotion, as well as write content for all channels, manage pages, schedule posts and respond to community comments. After we took on the account, social engagement saw a significant jump in shares, comments and likes. Woo Hoo!
Sprint “Back to School” GSTV
Love My Credit Union Rewards Holiday Campaign
< Use Arrows to Scroll Social >
360 Campaign Highlights
Social (Instagram, FB, Twitter)
Animated and static banners
Pandora radio and Gas Station TV (GSTV)
2.7k impressions were driven by owned content
1.1K engagements across social channels
300+ combined $100 rewards were claimed