Each year, The Bob of Grand Rapids hosts Soup's On For All, a charity event to raise money for the homeless. At this event, area chefs come together to assemble and serve their tastiest and most creative soup recipes. My partner and I created the concept and the tagline, hook: A Charitable Evening of Good Graces.
The evening was an overwhelming success, raising just over $90,000 for the food and pantry programs of Catholic Charities West Michigan (CCWM).
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